
Tourist Rack Initiative
At Hester's Theatre of Magic, we’re dedicated to helping visitors explore the best that Hochatown and Broken Bow have to offer. That’s why we sponsor and maintain tourist rack card stands throughout the area, making it easy for guests to find great attractions, dining options, and accommodations.
​
When we first opened our magic theatre, we noticed a lack of rack card stands at local businesses—so we decided to change that! Our program provides convenient access to visitor information while offering our fellow businesses a simple way to advertise.
​
How It Works
Host a Rack – FREE
Become a host location, and we’ll provide you with a rack card stand at no cost. The stand remains at your location for as long as you wish to participate, and we restock it every two weeks with approved rack cards from businesses that advertise with us.
​
Key Details:
-
No unauthorized advertising—only pre-approved rack cards will be displayed.
-
Racks are available in black or brown and measure 12"D x 24"W x 44"H.
​
​
​​
​
​
​​
​
-
The stand is delivered fully assembled—you just choose where to place it (entryways, checkout areas, or waiting rooms are ideal).
-
Each rack is labeled with: "Property of Hester's Theatre of Magic. To advertise in this rack, please contact chris@hestermagic.com."
-
If you no longer wish to host a rack, or if your business closes or relocates, simply notify us, and we’ll retrieve it.
​
Click ---> HERE <--- for list of current rack hosts​​
​
Interested in hosting?
Email chris@hestermagic.com with your name, business name, address, and color preference (black or brown). Once you're approved, we'll order the rack. When it arrives, we'll assemble it and bring it to you!
​
Advertise Your Business – $40/month (plus tax)
For just $40 per month (plus tax), your rack cards or brochures will be displayed in every rack location across Hochatown and Broken Bow. We currently maintain 10 racks, with plans to expand to 20+ locations by summer 2025.
​
What’s Included:
-
Your rack cards placed in every stand.
-
Bi-weekly restocking to ensure your materials remain available to visitors.
-
Notifications when your supply runs low, so you can replenish as needed.
-
No contracts—you can stop participating at any time.
​​
Requirements:
-
You provide your own rack cards. Recommended quantity: 2,500+.
-
Standard rack card sizes: 3.5" x 8.5" or 4" x 9" (larger sizes will not fit the racks).
Want to advertise?
Email chris@hestermagic.com with your name and business location. We’ll send you a form to get started.
​
Host & Advertise – Save $10/month
If you host a rack and advertise, your monthly rate is discounted to $30/month (plus tax). To qualify for the discount, your business must be a high-traffic, publicly accessible location (e.g., restaurants, attractions, hotels, visitor centers, gift shops).
​
Payment Options:
Monthly invoicing via Square.
Pay annually: $480/year (non-hosts) or $360/year (hosts).
For more information or to sign up, contact us at chris@hestermagic.com.

